Monday, February 16, 2015

Monday Marketing: Brand Recognition and Awareness

Happy Monday one and all! *holds up hand* No. No need to gather a lynch mob because I'm overly exuberant about Mondays. *winks* I happen to just love THIS Monday because its my birthday!! True story! Yep. Turned 21. Again. Twice. Plus 3 add ons. #ThatsMyStoryAndIAmStickingToIt.

Let's talk Brand Recognition and Awareness, shall we?

What is brand recognition?

The extent to which the general public (or an organization's target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans and colors.

Now, that's the business-y term. I'm the polar opposite of business-y. Actually I'm the Queen of Non-Business-y Stuff. For authors it means that we now have an opportunity to address a larger scope of exposure by visual recognition.

Example: 

Sherrilyn Kenyon's Dark Hunters Series are easily identified by the symbol she describes in the book, a tattoo of sorts that her characters wear to signify what they are. I've actually been reading one of her books before in public and had people comment on that symbol. Even if they haven't read the books, they are able to associate it with the author.





Google, Microsoft, McDonald's, IBM, Coca-Cola…I'm sure you catch my drift. Their logo's have been brilliant and seeped into the public consciousness.

It’s brilliant if you think about it. And I can definitely toss personal experience into this pot. Before I'd even finished writing my first book, I knew it would grow into a series. I took great care to look at how I could structure visual teasers to entice and perhaps intrigue readers. Please bear in mind that I'm still pretty new at all this but it hasn't failed me yet. And I'm still experimenting with all sorts of ideas, seeing what works, what doesn't and what can be improved upon.

Here's my own infant brand recognition and I'm pleased to say that while falling far short of global domination, I've been getting results.



The Tag Line, "Welcome to New Camelot. Not Everything Remains Myth." has easily become 'recognizable' in terms of grabbing attention. And I'm currently attempting to create my own symbol for this series as well. As I said before, it's slow going but the time is going to pass either way, right?

How to Develop Your Own Brand Name

1. Have a website; post information of interest to your readers.

2. Try to put your email address in your books and offer to answer questions which are not answered by reading the book. In my experience, the flow of questions is quite manageable; and the effort to help your readers in this way is DEEPLY appreciated. Direct contact with the author often results in gaining a repeat customer, or one who will recommend your work early and often to others.

3. When writing articles for blogs, include your byline and the title of one or more of your books. This is great publicity op!!

4. Do bookstore signings, appearances and any event you are able to take part of! Even if only one or two peeps show up, your impact on them will dictate how they remember you.

5. Try to get on radio and TV. Sure, this isn't easy, but I'm not talking about getting on Oprah (we should be so lucky!) Radio and TV require an ENORMOUS amount of content, and this voracious need is never-ending. Sell yourself effectively and perhaps focus on public access stations at first. We all start somewhere.

Your mother told you to be modest? Right. In polite company, but not in this writing business. In this industry, you need to learn to blow your own horn from time to time. It's been a hard lesson for me to learn because it feels like 'bragging' and no one likes a braggart. However, there is a huge difference between being confident in yourself or being conceited. Your books, your brands, your name and your game! So, let's play!



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5 comments:

  1. While I'll pass on the radio and television, I have tried to brand myself.

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    1. It can be very time consuming and hard. Don't give up!

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  2. Decadent, thank you so much for having me on! <3

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  3. Excellent advice. I have done my best to brand myself too, and it is hard to not feel like a braggart sometimes, but it is necessary.

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  4. Its my least favorite part of being an author, all the self promotion but I've learned there is a huge difference between being confident and cocky. Some writers go a bit overboard but its another fundamental truth that if we believe in ourselves and our work, it shows. No half assing it for us!

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